Synthetic proof · Clay, HubSpot, enrichment, and owner review
GTM signal routing proof.
A first paid slice for revenue and marketing teams wiring Clay, HubSpot, Qualified, Apollo, Slack, call intelligence, product usage, and enrichment into one reviewable operating layer. Synthetic events become a GTM signal ledger, owner-review queue, draft-only destination previews, blocked actions, and hard errors before any live CRM write, sequence enrollment, AI send, or prospect-facing message.
Input
Ten synthetic GTM events across Clay, HubSpot, Qualified, Apollo, Slack, call intelligence, product usage, and webhooks. No credentials, prospect lists, recordings, PHI, or customer data.
Output
Ten ledger rows, five owner-review rows, five destination preview rows, four blocked actions, and one hard error with evidence.
Failure Path
Duplicate account keys, sensitive source data, missing company fields, live sequence requests, and AI outbound sends are stopped before they touch production.
| Ledger | Status | Destination | Evidence | Next Action |
|---|---|---|---|---|
| GSL-1001 | accepted | Owner review queue | Clay account has target-region fit and required fields | Review account score before CRM update. |
| GSL-1003 | accepted | Owner review queue | Call-intel summary has buying committee and integration timing | Review note before draft-only CRM preview. |
| GSL-1005 | blocked | Blocked action queue | Duplicate account key already has accepted row | Merge evidence into the existing review. |
| GSL-1006 | error | Error log | Webhook event missing company domain and owner | Fix source contract before retry. |
| GSL-1009 | accepted | Owner review queue | Qualified conversation has product fit and consent note | Review routing fields before destination preview. |
| GSL-1010 | blocked | Blocked action queue | AI outbound send requested from Apollo enrichment | Keep proof to draft-only owner review. |